Marketing - Customer Relationship Management
Many businesses have discovered that profits improve when offering a service
or product to customers that the competitors have ignored. Microbase can help
distinguish your business from the "rest of the pack" in a couple of ways.
Firstly, when using our Automation software you have access to an on-line
roadside assistance scheme that covers your customers vehicles on a 24/7 basis.
We provide a toll free 1800 number that can be contacted if a breakdown or lock
out occurs, the vehicle is then returned to your outlet for repair.
Secondly Automation has a built in loyalty function, points are awarded on a
dollar basis and can be redeemed for free services. You can also print reward
statements and mail them to your clients. We provide the opportunities, you
provide the possibilities.
| ► | Saves Time & Money | ► | Regular Professional Communications |
| ► | Use A Standard Internet Connection | ► | Auto Prompt On The Nominated Day |
| ► | Simple Mouse Click Export Function | ► | Monthly Communication Report |
Internet - All you require is a standard internet or
broadband connection
Automation allows you to select a day you wish to be reminded to
upload your client and vehicle information. On the pre-selected day a prompt is
displayed requesting you to initialise the upload function. Simply select yes
and you are automatically connected to the Internet, your files upload and a
prompt requested to log off.
Microbase then adds the files to it's central server, the database is queried for service reminders due and new roadside assistance issues. The central application transfers data to a mailing house for printing and dispatch of communications. The auto repairer receives a marketing report on a monthly basis listing the various communications that have been sent during the previous calendar month. Just a couple of mouse clicks and let Microbase take care of the rest. This is marketing the easy way!
RSA
Microbase has established a national roadside assistance scheme for
Australian Users. Issues are managed automatically by Automation, the operator
simply ticks the RSA trigger option from the service record. Whenever flagged
services are sold to a customer RSA cover details are printed on the bottom of
their invoice.
Letters
Customer and vehicle information is transferred via a standard
internet connection on a weekly basis, Microbase uses a mailing house to create
plastic membership cards and covering "Thank You" letter which is then mailed to
your customer.
The auto repairer pays only one low set up fee which covers the customer for 6
months in the event of a breakdown. Microbase pays the cost of up to four
service executions during the period of cover. A follow up letter is also sent
when the roadside assistance expirers, as a reminder to return to the original
repairer.
Email Marketing
Email marketing is a cost effective way to stay in touch with your
clients and reach out to new prospects. Here are a few reasons you might want to
use email marketing in your own business.
SMS Marketing
Latest way to communicate with your clients, cost effective and
instant.
Loyalty Program
Loyalty program helps you to retain customers which helps you
increase profits.
Referrer Rewards
Clients who refer new clients to your business
are essentially marketing your business for you this is something you should
encourage, to assist in this Automation has a facility to reward those clients
marketing your business.
Promotions
All business need to have as part of their
marketing mix a few promotion strategies over the year
these could include Cooling system, Air
conditioning services / Inspections at the beginning of summer and Brake system
inspections at the beginning of winter.
This will not only increase sales to your existing clients but also assist in
attracting new clients to your service centre.
Online Bookings
Microbase has created the necessary features to allow your existing
web site to link directly to the Diary booking form..
